Pause – Rewind – Fast Forward: The Lessons of Past Recessions by GfK Roper Consulting

Pause – Rewind – Fast Forward

Global consumers are “on pause” as the economic crisis forces them to re-evaluate many aspects of their lives. How can you use the lessons of past recessions and insights into current consumer mood to “fast forward” your business – and your consumers – towards recovery?

GfK’s Roper Consulting Consumer Trends team is pleased to invite you to a complimentary web meeting to find out.

Please join us on
Date: Thursday, July 9, 2009
Time: 10am PT/11am MT/12pm CT/ 1pm ET

CLICK HERE TO REGISTER NOW

This GfK Roper Consumer Trends perspective will explore:

+ What are the key learnings from past global recessions and how do they lend insight into current behaviors and expectations?
+ Which brands have succeeded with innovation during economic downturns?
+ How does the consumer mindset vary across the world?
+ Where are global consumers feeling most stressed, optimistic, indulgent?
+ How can recessions serve as a spring board for personal and societal change?

Insights for this briefing are drawn from GfK Roper Reports surveys of 40,000+ consumers in more than 25 nations and findings from GfK Roper’s Mood of the World 2009 research.
Mood of the World 2009

The economic crisis has global impact, but has not been felt equally in all parts of the world. Mood of the World 2009 reveals how shifts in consumer confidence and behaviors vary by market to support positioning, communications strategy and new product development in every region of the world.

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