This intro, is not about environmentalism, it's about ethnographic research and markets, and about the core of our business and a globalizing world.
Some time ago, when societies thought the planet had
unlimited resources and life would flourish despite of our rampant economic actions... back then, it was understandable that we tried to disconnect realities as a way to cope with the smallest pieces. Humanity exceeded Nature by means of these fissured views. We outmaneuvered Nature, at least that's what some still think.
We can't undo what we have scattered and plugged into our knowledge books of markets, societies and earth. But we surely can use our contemporary forces of globalization, this new common sense emerging in many of us, to create better memes from now on. We can now connect life within ourselves and amongst us. Good for the planet, good for the economy, good for ourselves.
Nowadays, finding connections seems more profitable but in so many ways, that we really need start to understand connections among things, humans, and life itself
Some say it's time to read the signs and symbols, see the connectedness qualities of our social and biological contexts, and go back to basics in research.
Going back to basics means, means at least connecting these few points:
- Why doing research about markets?
- How does our research wisdoms help organizations to learn and do better now?
- Are we better now?
Who wants to answer these questions too?