Jon Beaumont's Page

Very interesting and cool looking pres from Universal McCann, detailing the global shifts taking place in social media. Click here. (Note: there is a 'full screen' button bottom right.) These changes impacts human relationships, brand relationships, media consumption, brand/advertising touchpoints, politics... the list goes on. As such, I reckon it's important that market… Continue

BBC Four have been running a great season of programmes about advertising which I would recommend catching if you can. One this weekend about David Ogilvy prompted me to return to his seminal 'Ogilvy on Advertising'. I would recommend it as an illuminating and amusing read. In it Ogilvy describes the qualities required to be a researcher in an ad agency. He says 'above all you must be intellectually honest'.

Ogilvy worked for Gallup before setting up his ad agency. He valued research. However,… Continue

Excellent slideshow that I picked up on here. Talks about the future of marketing, touching on 'Insight'. Slide 79 re: collaboration resonates strongly with me... it's what online research communities aim to foster. Collaboration, co-creation, two/three way dialogue; all can lead to great insights if done right.

… Continue