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Kevin McLean
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  • London
  • United Kingdom
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Kevin McLean added a blog post
Breaking news, we were right, they are models, not tennis players. There are many games going on here, but none of them is the game of tennis. (Fantastic thinking! Thank you very much.) Wimbledon is in full swing and Andy Murray is still in it (1...
July 1
Kevin McLean added a blog post
It's all Greg Rowland's fault. He uses cultural theory to analyse and develop brands. So when I saw this picture today, having met up with Greg at a conference recently, I was suddenly struck by something very odd about it. So I had to look into ...
June 19
Kevin McLean added a blog post
Ethnographic research and qualitative research, what do they have in common, apart from too many syllables? More than you might think, to judge from AQR's excellent conference, 'Ethnographic Research - lessons from the edge', held at the Russe...
June 8
Experiences, practical and theoretical implications and challenges of the ethnographic research wave. For researchers, and for client & research organizations.
May 26
Kevin McLean added a blog post
Mildred Adams Fenton, b 1888, Iowa, geologist and writer, (Records of Evolution, 1924; Land We Live On, 1944): when her husband began to write, Mildred acted as critic, photographer, typist and research assistant. Mildred could have been a mar...
May 26
Kevin McLean added a blog post
If innocent drinks got a pound for every time someone proclaimed the 'end of (the age of) innocence', maybe they wouldn’t have had to sell a “10 – 20%” stake to Coca Cola, as announced last week. You could almost smell the singed wool of little ...
April 14
Kevin McLean added a blog post
Twitter has been described both as 'the online equivalent of popping bubble wrap' and a 'megaphone for the planet' as it grows at an explosive rate. Following recent celebrity endorsement from Stephen Fry and Jonathon Ross, a sea of articles have...
February 18
Kevin McLean and Stephen Cribbett are now friends
February 2

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Profile Information

Which country are you based in?
UK
What sort of market research are you involved in?
Run a qualitative research company (Wardle McLean), used to chair the MRS conference, interested in new media and social networks (our blog, www.theartofconversation.net), take lots of pictures, just had a baby.
Website:
http://www.wardlemclean.co.uk

Kevin McLean's Blog

Kevin McLean

Pictures, brands and meanings (part 2)


Evian3
Breaking news, we were right, they are models, not tennis players. There are many

Continue

Posted on July 1, 2009 at 2:23pm —

Kevin McLean

BRANDS, PICTURES AND MEANINGS

It's all Greg Rowland's fault. He uses cultural theory to analyse and develop brands.


Continue

Posted on June 19, 2009 at 10:33pm —

Kevin McLean

WALK ON THE WILD SIDE: ETHNOGRAPHIC RESEARCH REVEALED

AQR conf


Ethnographic research and qualitative research, what do they have in common, apart from too

Continue

Posted on June 8, 2009 at 5:07pm —

Kevin McLean

In Praise of ... Qualitative Research Recruiters

3379022984_d975ca99b4_b



Continue

Posted on May 26, 2009 at 3:11pm —

Kevin McLean

Beginning of the end or end of the beginning for innocent?

Innocent


If innocent drinks got a pound for every time someone proclaimed the 'end

Continue

Posted on April 14, 2009 at 11:01pm —

 
 

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Experiences, practical and theoretical implications and challenges of the ethnographic research wave. For researchers, and for client & research organizations.
53 minutes ago
Sasha Popovac and Lacey James are now friends
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Andreas Koeman added a discussion
Now, here is a great product that I have devised over the past 2 years. It is a genuine product based on real life experience. I am a market research professional whose job is to design research projects, quote daily and write mr proposals. More t...
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Andras Huller updated their profile
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