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The Ethnographic Turn

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Kevin McLean added a blog post

Pictures, brands and meanings (part 2)

Breaking news, we were right, they are models, not tennis players. There are many games going on here, but none of them is the game of tennis. (Fantastic thinking! Thank you very much.) Wimbledon is in full swing and Andy Murray is still in it (1...

July 1

Kevin McLean added a blog post

BRANDS, PICTURES AND MEANINGS

It's all Greg Rowland's fault. He uses cultural theory to analyse and develop brands. So when I saw this picture today, having met up with Greg at a conference recently, I was suddenly struck by something very odd about it. So I had to look into ...

June 19

Kevin McLean added a blog post

WALK ON THE WILD SIDE: ETHNOGRAPHIC RESEARCH REVEALED

Ethnographic research and qualitative research, what do they have in common, apart from too many syllables? More than you might think, to judge from AQR's excellent conference, 'Ethnographic Research - lessons from the edge', held at the Russe...

June 8

Kevin McLean joined DR Elbirt's group

The Ethnographic Turn

Experiences, practical and theoretical implications and challenges of the ethnographic research wave. For researchers, and for client & research organizations.

May 26

Kevin McLean added a blog post

In Praise of ... Qualitative Research Recruiters

Mildred Adams Fenton, b 1888, Iowa, geologist and writer, (Records of Evolution, 1924; Land We Live On, 1944): when her husband began to write, Mildred acted as critic, photographer, typist and research assistant. Mildred could have been a mar...

May 26

Timika Christensen left a comment for Kevin McLean

May 23

Kevin McLean added a blog post

Beginning of the end or end of the beginning for innocent?

If innocent drinks got a pound for every time someone proclaimed the 'end of (the age of) innocence', maybe they wouldn’t have had to sell a “10 – 20%” stake to Coca Cola, as announced last week. You could almost smell the singed wool of little ...

April 14

Nicola Donaldson left a comment for Kevin McLean

March 28

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Profile Information

Which country are you based in?: UK

What sort of market research are you involved in?: Run a qualitative research company (Wardle McLean), used to chair the MRS conference, interested in new media and social networks (our blog, www.theartofconversation.net), take lots of pictures, just had a baby.