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Rommell Montenegro's Blog
The Market’s Reaction to the Socially Inclined E-Latino
The last blog post ended by concluding that insightful marketers have already begun addressing the growing online opportunities to market to Hispanics. And in fact, reports from TNS on Hispanic online display advertising spending in the first ten months of 2008 measured a $47 million increase from all of 2007. Yet despite the $212 million spent during only the first 10 months of 2008, research findings from The Association of Hispanic Advertising Agencies and the Advertising Research Foundation… Continue
Posted on March 2, 2009 at 8:32
The Market’s Recognition of Hispanics Online
Few topics could provide a better first posting for this blog than the emergence of the E-Latino. This is the first of two posts that will provide a comprehensive review of the online conversation about Hispanics online and marketing to them. The evolution of online marketing has already begun incorporating the growing numbers of the online Hispanic market. Although various visionary voices have been heralding the growing importance of this online market, the latest research findings from Ipsos… Continue
Posted on March 2, 2009 at 8:24
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Stephen J Daniel posted a blog postThe Times are a-Changin’
One of the most important management metrics for technology vendors is the time it takes for a new product or service to attain specific market penetration levels. The most common metric is the take-up time, usually defined as the number of months and/or years to go from x% penetration of the market to y% penetration of the market. Forecasting take-up time with high confidence is required for many critical business decisions.Take-up times are getting shorter and the rate of change is…See More
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