Market Research Space

A Social Network for Market Researchers

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Simon K Ofcom CMR 2008 presentation

For those that missed it; a very useful resource
Ofcom UK CMR 2008 Charts …
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Posted by Simon K on 17 August 2008 at 11:20pm — No Comments

Sam Winstanley Excel Multi Response Data in SPSS Reporter.

In an unusual turn of events I have now submitted 4 consecutive blog posts that are all technical.. how geeky. However my latest post follows on from a question that came from previous post about analysing Excel data using SPSS's Reporter tool, specifically Multiple response excel data. The walk through of how to do this can be found here: http://www.surveyxtreme.com/?p=74 Enjoy! Continue

Posted by Sam Winstanley on 13 August 2008 at 3:30pm — No Comments

Kevin McLean the truth about truth and falsity

Coke poster2

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Posted by Kevin McLean on 25 July 2008 at 11:27am — No Comments

Ray Poynter Some things are older than you think!

Last week I was listening to This Sceptred Isle (a history of the UK on BBC Radio 7) and was struck by the use of a phrase back in the 17th Century. After the death of Oliver Cromwell his son became the Lord Protector after which the 'Rump Parliament' was reinstalled. This Parliament was thought to be so bad that the diarist Samuel Pepys wrote "...boys do now cry 'Kiss my Parliament' instead of 'Kiss my arse', so great and general a contempt is the rump come to...". I had, hitherto, always assu… Continue

Posted by Ray Poynter on 21 July 2008 at 5:22pm — No Comments

Jenni Beattie What makes online communities successful?

I write regularly for www.digitalministry.com.au in Australia my recent post was about online branded communities: http://www.digitalministry.com.au/component/option,com_myblog/show,Online-Communities--.html/Itemid,41/ Cheers Jenni Beattie Continue

Posted by Jenni Beattie on 21 July 2008 at 1:00am — 2 Comments

Sam Winstanley SPSS Desktop Reporter 5.5

I wrote a new post which explores the new features of SPSS Reporter 5.5 here: http://www.surveyxtreme.com/?p=47 Continue

Posted by Sam Winstanley on 17 July 2008 at 1:30pm — No Comments

Stephen Cribbett Why Communities are more powerful than Panels

During a meeting with an Ethnographer yesterday, we were asked a very straightforward question that prompted me to write this blog and clarify the fundamental difference between research panels, and the things that Dub builds; research communities. Panels have been used for many years both online and offline. They consist of a group of pre-selected individuals that assist research companies by completing surveys and questionnaires. Panel members are ‘recruited’, meaning that they meet several c… Continue

Posted by Stephen Cribbett on 26 June 2008 at 10:44am — 2 Comments

Simon K Will we ever settle on a way to measure online activity?

I have no idea. But I've wondered aloud on some of the problems we face. My post can be found here. I am far from an expert on the subject and so feedback/comments/corrections are very much welcome Continue

Posted by Simon K on 19 June 2008 at 12:05am — No Comments

Ray Poynter Most peopel are smarter than the average!

Seth Godin has an interesting post of the issue of people self-segregating themselves into the smarter half. A similar problem has been recognised in areas such as performance related pay for a long time, about 70% of people seem think they work harder than the average employee. What are the implications for researchers and marketers who want to engage in co-creation. The fact that a significant number of people… Continue

Posted by Ray Poynter on 15 June 2008 at 2:31pm — 4 Comments

Simon K The Perfect Pitch: The Art of Selling Ideas and Winning New Business

(Cross-posted to my own blog) … Continue

Posted by Simon K on 26 May 2008 at 10:11pm — No Comments

Ray Poynter Herd and Mark Earls

The high spot of BIG (the UK B2B group) this year was the closing session by Mark Earls, the author of Herd. One of the delightfully old fashioned things about BIG is that still have a 'goody bag' and in this year's bag, along with normal pens, pedometers, and digital speakers, was a copy of Mark's book. Mark's key point is a very simple, but very important one. Most of the time, people do not think, they just react. One of the key drivers of this reacting is to copy. We think we are making ind… Continue

Posted by Ray Poynter on 26 May 2008 at 6:51pm — No Comments

Nick Coates B2B marketing - still time to get tickets for BIG!

Wondering what to do with yourself in May? It's still not too late to book your place in Chepstow for the UK's major B2B research conference. Come to idyllic Chepstow (21-23rd May) for papers, workshops and networking all in the magical surroundings of the Marriott St Pierre.

You can read a profile in this month's B2B marketing here: http://tinyurl.com/6gu4… Continue

Posted by Nick Coates on 10 May 2008 at 11:40am — No Comments

Ray Poynter Paying people to remove negative reviews

Boing Boing has a post about a camera shop offering a customer $75 to remove a negative comment they posted on Amazon. The guy who had bought the camer, Jason Weisberger, was not happy was not happy with the way the camera was paked for shipping and then he thought the company were rude to him when he rang tham. The problem with the companies response is that it now looks like they are more keen to hide news than fix p… Continue

Posted by Ray Poynter on 6 May 2008 at 9:05am — No Comments

Ray Poynter Godin misues the infinite - is it time to take a stand?

I hate to sound like a grumpy old man! But, I am becoming increasingly frustrated when intelligent peopel do something dumb! Seth Godin is one of the best marketing gurus around, but his latest blog "Nearly Infinite" mangles a perfectly good term. Godin's point is that there are many choices available to us where the number of options is so large that we can't review/search them in the old fashioned way. For examp… Continue

Posted by Ray Poynter on 28 April 2008 at 4:42pm — 1 Comment

Ray Poynter Another market research social network

Market Research Global Alliance (MRGA) is another social network for market researchers, also based on the Ning system. I would appreciate hearing how people feel it compares with mrspace, so that we can improve mrspace where appropriate. Continue

Posted by Ray Poynter on 26 April 2008 at 8:16pm — 2 Comments

Jon Beaumont Social media; global research highlights massive change

Very interesting and cool looking pres from Universal McCann, detailing the global shifts taking place in social media. Click here. (Note: there is a 'full screen' button bottom right.) These changes impacts human relationships, brand relationships, media consumption, brand/advertising touchpoints, politics... the list goes on. As such, I reckon it's important that market… Continue

Posted by Jon Beaumont on 23 April 2008 at 5:30pm — 1 Comment

Ray Poynter Twitter launches ads in Japan

According to cnet News Twitter has launched in Japan and has adverts from day one. Is this something we should expect to be rolled out to exisiting Twitter implementations? Continue

Posted by Ray Poynter on 23 April 2008 at 7:30am — No Comments

Ray Poynter New Facbook Page for Market Research

On Facebook I am the admin of several groups, the largest of which is the Big List of Market Researchers. This group was approaching 1000 members, so I sent a message to the group to say that because of Facebook rules, I will not be able to send any more messages to them. I had assumed that for many members this would be a good things, since one person had described the emails as a sort of spam. jhowever, following my message that… Continue

Posted by Ray Poynter on 20 April 2008 at 9:44am — No Comments

Ray Poynter I think DCM is taking off, again

Had a great meeting with one of my favourite clients today. We have just started on a DCM (Discrete Choice Model) project look at prices and competitors. It has reminded me just how much I enjoy DCM and how powerful it is. Why oh why isn't used more, especially in the UK. Are researchers just becoming too lazy, or are deadlines becoming so short that there is not time to design 'real reaseach'. Continue

Posted by Ray Poynter on 17 April 2008 at 10:47pm — No Comments

Alexey Cell phones in Russia and its usage.

This survey was a pilot research of Youth consumptions in Russia. One of the main bullets was – mobile phones and mobile technologies for the young people. I made 5 interviews and 1 focus group. My respondents were young people from 16 to 27 years old. Results of the survey helped to understand not just a trend of usage, but its transformation since 90-s in Russia. Since sample was very small and survey was just a pilot I can not say for sure about any strict trends. In the same time information… Continue

Posted by Alexey on 16 April 2008 at 2:58pm — No Comments

Ray Poynter The economy hits market research companies

Several pieces of recent news all point towards hard times for market research. Kantar get rid of their face-to-face panel interviewers UK marketing budgets (including MR) reduced IPT lose £1million in 2007 Continue

Posted by Ray Poynter on 16 April 2008 at 8:40am — 1 Comment

Simon K Carefully considering the incentives to research

I have written a post here where I muse over incentives. Specifically, I believe carefully chosen incentives can not only increase participation among respondents, but they offer an under-utilised opportunity for client brands to both communicate with and reward consumers. My research experience has been limited to media platforms and brands advertising on those, so I would be very interested to hea… Continue

Posted by Simon K on 13 April 2008 at 6:30pm — 2 Comments

Ray Poynter How to stay as good as you used to be?

On Bloomberg I was just listening to an interview with Patrick O'Connell, the Chef and Owner of the award winning "The Inn at Little Washington". The presenter asked O'Connel how he had managed to stay so good over so many years. O'Connell's answer was that it was about continuous improvement. If somebody visits his restaurant after a break of say 5 years and says "It's just as good as we remember", O'Connell knows two things a) the experience is, objectively, actually much, much better than it… Continue

Posted by Ray Poynter on 6 April 2008 at 1:36am — 1 Comment

Ray Poynter The Ritz-Carlton is Very Posh!

I have just arrived at Singapore for the ESOMAR and Sawtooth Software events (ESOMAR's APAC conference is being held at the Ritz-Carlton). I must say the hotel is very posh, perhaps too posh in some ways. At the check in there were people dispensing wet towels and and fruit punch to the people waiting. Although, at the risk of being a grumpy old man, I thought the split of 5 people looking after the people in the queue and one dealing with the checking in could perhaps have been reversed. In th… Continue

Posted by Ray Poynter on 5 April 2008 at 3:19pm — No Comments

Kai Schleyerbach inbox zero video added

I just added this video with Merlin Mann's presentation. You can download the slides too at slideshare. Continue

Posted by Kai Schleyerbach on 4 April 2008 at 8:53pm — No Comments

Kai Schleyerbach Looking for local partner in agribusiness research (farmers & vets) in Spain

Hi, we would like to expand our network of local partners in Spain. We do research for the international agribusiness industry. All kind of qual and quant methods (esp. focus groups, CATI, f2f, online with farmers and vets for large animals as well as for companion animals). Please contact be in case of interest. Kai Schleyerbach SRE agribusiness research www.produktundmarkt.de Continue

Posted by Kai Schleyerbach on 4 April 2008 at 8:35pm — No Comments

Ray Poynter Why mobile phones and phone calls should be given away free!

Check out this video showing an argument that in the future banking will be done via mobile phones, and that the value of the banking will be so greate the telcos will want to give phones and phone calls away free to lock people into the banking services. Continue

Posted by Ray Poynter on 3 April 2008 at 1:28pm — 1 Comment

Ray Poynter Eksen - a Turkish research agency

About once or twice a week I get an email from an agency somewhere in the workd announcing their services, but I rarely get a chance to use them, as I rarely conduct surveys for The Future Place. However it occured to me that I could at least pass their name on via my mrspace blog. So, here is the first such case. If you want to know about Eksen then click here. Continue

Posted by Ray Poynter on 2 April 2008 at 3:56pm — No Comments

Ray Poynter Ruby Cha Cha

Another new agency with an exciting name! Ruby Cha Cha is formed by breakaways from Australian agency The Leading Edge. Continue

Posted by Ray Poynter on 2 April 2008 at 3:50pm — No Comments

Jon Beaumont Ogilvy's gripes with researchers

BBC Four have been running a great season of programmes about advertising which I would recommend catching if you can. One this weekend about David Ogilvy prompted me to return to his seminal 'Ogilvy on Advertising'. I would recommend it as an illuminating and amusing read. In it Ogilvy describes the qualities required to be a researcher in an ad agency. He says 'above all you must be intellectually honest'. Ogilvy worked for Gallup before setting up his ad agency. He valued research. However,… Continue

Posted by Jon Beaumont on 30 March 2008 at 10:00pm — No Comments

Kai Schleyerbach MR in Poland

I recently did a qualitative survey in Poland. It's been 3 years since I have been there before and I was surprised how much progress this country performed over this short time. Our partner institute in Poland did an excellent job in terms of organisation, logistics and locations for focus groups. I viewed 4 focus groups together with international and local representatives of our client. All of them got valuable insights and were very satisfied. As we conducted the same type of fieldwork in tw… Continue

Posted by Kai Schleyerbach on 25 March 2008 at 4:44pm — No Comments

Jon Beaumont The Future of Marketing

Excellent slideshow that I picked up on here. Talks about the future of marketing, touching on 'Insight'. Slide 79 re: collaboration resonates strongly with me... it's what online research communities aim to foster. Collaboration, co-creation, two/three way dialogue; all can lead to great insights if done right.
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Posted by Jon Beaumont on 24 March 2008 at 9:30pm — 2 Comments

Simon K MRS Conference 2008

I've uploaded my notes and comments from the MRS Conference in far too much detail. I'd be interested to hear what others think - particularly with amendments to anything that I noted down incorrectly over the 2 days. Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation… Continue

Posted by Simon K on 24 March 2008 at 12:00pm — No Comments

Ray Poynter More on the MI5 wanting the Oyster data

The Guardian has a longer article on the UK Government's plans to make more data held by the street available to the Stated security forces. Paul Alford makes the point that not all cards are attached to personal data, but most of the 17 million cards are linked to personal data. Eventually, the scale of the electronic the wake that each of us will be multi-cross-referenced. Continue

Posted by Ray Poynter on 19 March 2008 at 11:20pm — 1 Comment

Ray Poynter Too much navel gazing

I spent yesterday at the UK MRS Annual Conference, and sadly I have to report that I was less than impressed. Far too many papers were delivered in a deadpan way, the slides tended to illustrate much that is bad about PowerPoint, and the presentations on topics such as insight tended to stay away from real cases and talk in generalities about teams working together, actions not data etc - but without examples of real cases the discussion did not take us forward. One slightly off experience was… Continue

Posted by Ray Poynter on 19 March 2008 at 9:01am — 1 Comment

Ray Poynter MI5 want travel data from Londoners

Here is an interesting article on Slashdot about how MI5 want access to Londoners' Oyster data. Oyster is an RFID cashless payment system used to travel on Lodon's public transport. This is another example of the electronic wake. Continue

Posted by Ray Poynter on 16 March 2008 at 8:18pm — 1 Comment

Ray Poynter Blog about ad testing the Cadbury Gorilla Ad

Nigel Hollis has a great post about the Cadbury Gorilla ad. One of the frequent complaints about ad testing is that it ruins creativity, and Nigel responsed to somebody who asked Millward Brown to test the Gorilla Ad, presumably assuming the pre-test would not correctly identify the quality of the ad. Nigel was able to reply that Millward Brown had tested the ad prior to it being launch… Continue

Posted by Ray Poynter on 16 March 2008 at 9:17am — No Comments

Ray Poynter Shift Happens, UK version

Kate Southwood has added a really great YouTube video to the MRSpace video collection (check it out on the main page). It is a slightly UK version of Karl Fisch's wonderful Shift Happens presentation. I strongly recommend it. Continue

Posted by Ray Poynter on 14 March 2008 at 6:09pm — No Comments

Vincent Fong Product Development and Leadership

I personally find MR agencies try to out-do each other by producing too many products (or services) to the detriment to themselves as it doesn't always help a client to understand what the best options are for them. To make things worse, product knowledge is not often effectively disseminated throughout the agency so that all agency staff (researchers included and not just client support or client services) have a clear understanding of the value proposition of each product (or service). Many… Continue

Posted by Vincent Fong on 11 March 2008 at 1:00am — No Comments

Simon K Image conscious

It is my perception that the research industry suffers from an image problem - to my eyes there is a lack of differentiation between different organisations, both in terms of products and branding. I have blogged about it more fully here. Please note that I work in media and so my views are going to be skewed towards this discipline. Am I mistaken, blinkered or do others have the same perceptions? Continue

Posted by Simon K on 10 March 2008 at 8:30pm — 6 Comments

Diego Meller Steve Jobs on market research: We don’t do it.

That’s what Steve Jobs said in an interview with Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it could be used. Here’s the excerpt… Steve Jobs Speaks Out [CNN Money] An here's the… Continue

Posted by Diego Meller on 10 March 2008 at 10:30am — 2 Comments

Pablo Sánchez Kohn THE TRANSNATIONAL FAMILY INNOVATION OPPORTUNITY: CO-CREATING NEW PRODUCTS & SERVICES WITH THE LATIN AMERICAN MIGRANT WORKERS

In the Global Market Research Industry, Latin America is the fastest growing region, punching well above US1 billion (Source: ESOMAR Global Market Research 2007). Today, the number of economic migrants (approximately 190 million) would alone constitute the sixth most populous country in the world. There are currently an estimated 30 million Latin American born adults living outside their country of origin. Approximately 65% send money home on a regular basis, resulting in about 175 million sepa… Continue

Posted by Pablo Sánchez Kohn on 10 March 2008 at 3:00am — No Comments

Ray Poynter A Great Swedish and Danish Adventure

On Thursday and Friday last week I had the honour and pleasure of speaking at the Swedish Market Research Day (Stockholm/Thursday) and Danish Market Research Evening (Copenhagen/Friday). Both events were highly sucessful, with large numbers attending both. Although all the committee members are to be praised, the… Continue

Posted by Ray Poynter on 9 March 2008 at 3:54pm — No Comments

Eric Bell Your invited to join my group on Market Research Space called the Market Research Global Alliance.

I have just created a group called the Market Research Global Alliance, you are invited to participate in this group. I hope you will find it useful. The goal of the MRGA is to bring researchers from around the world to central area to collaborate on research topics and ideas by special interest groups like Market Research Space, MRA, AMA, CASRO etc. You can also join the official group by clicking here: The Market Research Global Alliance. Continue

Posted by Eric Bell on 5 March 2008 at 6:30am — No Comments

Joy Liuzzo Where I'll be this spring...

If anyone is around at these events, I'd love to catch up and chat! - Participating in a panel at AdInfuse's Mobile Ad Degree Program on March 20th in San Francisco - Wandering around at CTIA on March 31st - Presenting paper at ARF re:Think 2008 on April 2nd Continue

Posted by Joy Liuzzo on 4 March 2008 at 2:49pm — 1 Comment

Joy Liuzzo Blogs I read...

Adrants Ageless Marketing BoingBoing Digitial Media Europe Engadget Mobile MarketingVox MobHappy Mobile Entertainment… Continue

Posted by Joy Liuzzo on 4 March 2008 at 2:45pm — No Comments

Ray Poynter A post about Second Life

Laurent Flores has an interesting post about the declining relevance of Second Life, here. Continue

Posted by Ray Poynter on 3 March 2008 at 8:37am — 7 Comments

Ray Poynter Presentation Zen

I am reading Gary Reynolds book Presentation Zen at the moment. In general is quite useful, with lots of ideas and examples. However, I suspect that there is one fundamental weakness, in that the book is built on an assumption that presenters are motivated and talented. Some market researchers may be strongly and motivated and talented in the area of presenting. But ALL researchers need to be able to present in a way that meets the needs of both their employers and clients. I think there is a n… Continue

Posted by Ray Poynter on 1 March 2008 at 8:09am — No Comments

Ray Poynter Presentations, deep or wide, but not both

Presentation Zen has a great post about the need for a presentation to concentrate solely on being deep or wide. The article has some great examples and onward links. Continue

Posted by Ray Poynter on 28 February 2008 at 1:31pm — No Comments

Ray Poynter A group of people going to the MRS Conference in London

I've just created a group for people planning ot attend the MRS Conference in London. http://mrspace.ning.com/group/mrsconference2008 Let's see if we can transfer some of the virtual activity into non-virtual! Continue

Posted by Ray Poynter on 27 February 2008 at 4:07pm — No Comments

Ray Poynter Where are the Bebo members?

With my Virtual Surveys colleagues I helped run a client seminar in London yesterday, with my presentation focusing on issues such as Wikinomics and Social Networking. When I aked the room how many of them were members of Facebook, most people put their hands in the air. But when I asked who was a member of Bebo, not one had was raised. The issue, for UK researchers, is that Bebo is growing faster than FaceBook and may soon overtake Facebook. If researchers want to stay in touch with what is ha… Continue

Posted by Ray Poynter on 27 February 2008 at 10:16am — 5 Comments

Becky Lewis Is the CD dead?

New research by Opinionpanel and London Media shows that students, the vast majority of whom own PCs and MP3 players, are staying loyal to the CD format despite the convenience of itunes. The CD player however is becoming obsolete with most young people listening to music on computers and MP3 players. Continue

Posted by Becky Lewis on 26 February 2008 at 1:58pm — 8 Comments

Ray Poynter Back from Australia, off to London

During the last two weeks I was based in Australia, including stints in Sydney, Melbourne, Coffs Harbour, and Brisbane. During the first eight days I managed to squeeze in three leading client seminars (with Asia Pacific agency Colmar Brunton), running three in-house training presentations on trends in presenting, one client pitch, and running a two-day workshop on Web 2.0 related issues for the Australian Market and Social Research Society. Today I am off t… Continue

Posted by Ray Poynter on 26 February 2008 at 4:39am — No Comments

Nick Coates Why do artists lose it?

Just rediscovering an early and not very well known Michael Nyman composition called "And do they do" (Sundays have their uses!). It's one of the best examples of his 80s period and really plays to his strengths: energy, simple yet elegant (pop-like, singerly) melody, changes of dynamic, texture and tempo. Basically the Piano (and the millions this neoromantic soundtrack brought him) ruined him, if you ask me. It brings two things to mind: 1. creativity thrives on doubt. There's something more… Continue

Posted by Nick Coates on 24 February 2008 at 12:33pm — 1 Comment

Ray Poynter Making a more friendly home page

I was impressed by Cveta Rhaneva's home page, she has downloaded a different background and it looks much more inspiring than mine! Click here to see it. Continue

Posted by Ray Poynter on 24 February 2008 at 1:07am — No Comments

Ray Poynter Is there such as thing as an uninteresting project?

The other day I was conducting a session with a client on new trends in presenting. Along with the researchers we had one person from a non-research part of the business. When we reached the Q&A section we were discussing the old adage, "if you want to be interesting, be interested!". The non-researcher then asked, but what if you are researching a product that is not interesting, surely that happens from time to time, she asked. All of the researchers in the room looked round aghast. It sud… Continue

Posted by Ray Poynter on 23 February 2008 at 9:30am — 3 Comments

Ray Poynter 45 people on the first day

I am calling it a day. But I am really pleased by the progress so far, 45 peope have already signed up to MR Space. I have noted one or two conversations happening, but I guess we need to reach a critical mass before that happens. I have tried adding gadgets to my home page, and playing with its appearance. The tools allow more than Facebook but less than MySpace, nevertheless, it seems like fun. check out my aquarium. I am looking forward to seeing how other people tailor their personal pages. Continue

Posted by Ray Poynter on 22 February 2008 at 3:32pm — 1 Comment

Ray Poynter Check out the Google Ads

Because this is a beta, and because I have not asked anybody to fund it, I am using the free version of Ning, which means we get ads on the right of the screen. If the group really gets going then we will switch over to a non-Ning branded, no external ads version. However, I have noticed the ads are already very targeted. I have seen ads from Itracks, but also loads from people offering to pay great money for surveys! Our deadliest foes! Ray Continue

Posted by Ray Poynter on 22 February 2008 at 12:10pm — No Comments

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