A Social Network for Market Researchers

All Blog Posts (119)

HashParty - Exploring the Social Graph of #hashtag trends

Hey folks of the Market Research Space, I'd love your thoughts on a new web app I've created called HashParty.

http://hashparty.com

HashParty Its a twitter hashtag explorer that reveals the who behind tweets, exposing you to the social graph profiles. Originally made to help me see the who's behind conference attendee's. I never seem to ge… Continue

Added by Dan Rockwell on November 5, 2009 at 9:18pm — 1 Comment

AMA Social Media Bootcamp

http://www.marketingpower.com/Calendar/Pages/default.aspx. It would be great to know if there's a program like the AMA Social Media Bootcamp on the West Coast of the U.S. in the near future. Continue

Added by Catherine Natasha Alexander on October 28, 2009 at 4:52pm — No Comments

Fun: The Secret Ingredient in Employee Engagement

Western cooking traditionally recognizes four major tastes: sweet, salty, sour, and bitter. The Japanese, however, add a fifth taste called unami, or savory flavor. Unami is beloved for its ability to enhance all of the other flavors of a dish. Just like chefs, managers must maintain a delicate balance of key ingredients to maximize their workforce. Ingredients like salaries and benefits, feedback mechanisms, and good training are all important to strengthen… Continue

Added by People Metrics on October 22, 2009 at 11:54pm — No Comments

What makes a great conference?

Back in June-August I ran a survey amongst market researchers and what makes a great conference. The report is now ready and can be downloaded from http://thefutureplace.typepad.com/the_future_place/2009/10/what-makes-a-great-conference-the-report.html Continue

Added by Ray Poynter on October 19, 2009 at 1:16pm — No Comments

Free eBook: Social Network Marketing, 12 Steps for Success

I got this one from a friend last night and read it cover to cover. This should help us all get to the next level in regards to marketing on social networks and social media. You can download it here: http://tinyurl.com/ybbbdo9

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Added by Melany Walker on October 9, 2009 at 4:24pm — No Comments

A Taxonomy of Research Communities

Because the field of online research communities is developing so rapidly it is important to create a structure to help understand the options that confront researchers proposing to use online research communities to gain insight. The key issues that determine the nature of a community are: 1. Short term versus continuous A short term community typically from 3 days to three months, the alternative is to set the community as an ongoing project. 2. Closed versus open Most online research commu… Continue

Added by Ray Poynter on October 9, 2009 at 10:06am — 1 Comment

Harvesting Grapes

In the end, the glass of Barolo is desirable and taste’s nice, the process of growing the vines harvesting the grapes, pressing, fermenting and bottling them is a process which is taken for granted. In terms of what happens in opinion research, the last couple of blogs have really been about fermentation and bottling; its all been about warehousing data. Little has been said about getting the data in or the process which we call Harvesting. What are the Grapes? While I am pressing (excu… Continue

Added by Sam Winstanley on October 6, 2009 at 7:46pm — No Comments

BUILDING RESEARCH PARTNERSHIPS: THE NEED OF THE HOUR

Every spirited researcher is turf conscious when it comes to his area of specialization. Of late, Market researchers world over, have increasing number of reasons to be so thanks to its (perceived) convergence with IT business. No wonder that, I was quickly attracted to a recent piece of news item which runs something like this “Several departments conducting multiple surveys often leads to a torrent of disjointed data. To overcome that challenge an online survey system, a new software tool… Continue

Added by SHRINIVAS DHARMADHIKARI on October 1, 2009 at 8:00am — No Comments

Free 1 Year Subscription to Website Magazine

This was forwarded to me yesterday, and I thought I would share this with all of my friends since most of you have a website of your own. This is the top magazine for people with a website, and they are giving away subscriptions to boost their readership. The free subscription is the one on the right side of the web page below: http://tinyurl.com/yeaqe7o Feel free to pass it along to your friends also. Enjoy... Continue

Added by Melany Walker on September 25, 2009 at 8:54pm — No Comments

Feedback from ESOMAR Congress

The timing could not be worse, at the height of a global recession, with hundreds of market researchers having been made redundant recently, ESOMAR hosts its annual Congress in the fantastically beautiful and expensive town of Montreux, on the shores of Lac Leman, an hour’s train ride from Geneva, deep in the awe inspiring Swiss Alps. Because the location was less accessible, and because rehearsals and workshops were on the Tuesday, many delegates had to commit to arriving on the Monday and leav… Continue

Added by Ray Poynter on September 19, 2009 at 1:49pm — No Comments

Teaching computers to think backwards….

Did you ever stop to think what’s really making survey data unique…? I talk with database people often, some of them work on enormous ultra important data-warehousing systems for banks. They pick on me, they say: “survey data is simple, you should try building an analysis database from our customer records…my life is hell” click here to read the rest of the post... Continue

Added by Sam Winstanley on September 15, 2009 at 6:37pm — No Comments

Where is my data?

Have you ever had the uncomfortable task of assembling an expense report? You really want a number, but to get to that number you are trawling through paper receipts, bank statements, line items on phone bills and so on. All to arrive at what you deem to be the answer.. 1 number that you can call accurate. When analysing markets or business performance, analysts and researchers are faced with this kind of task all the time. Forced into a position to be able to give a certain figure for whatever… Continue

Added by Sam Winstanley on September 11, 2009 at 11:30am — No Comments

Jon Snow Interview Social Media

Video interview for Simply Zesty with Jon Snow, anchor of Channel 4 news, discussing the implications of digital media and communications on the consumption and production of news. The interview covers blogging and Twitter as well as how journalists use social media to source news.

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Added by Simply Zesty on September 7, 2009 at 4:01pm — No Comments

Pictures, brands and meanings (part 2)

Breaking news, we were right, they are models, not tennis players. There are many

… Continue

Added by Kevin McLean on July 1, 2009 at 2:23pm — No Comments

Social Media Done Right - A Contest That Helps Promote Your Business

A few days back, I received an interesting email from Start Up Nation. This site is an absolutely tremendous source of information for the beginning entrepreneur. I discovered this site several months back while doing some research. I liked the site enough that I became a member. The site has become a friend of sorts. I have visited often over the last four months. The site is definitely jammed with great information. They send me periodic updates. When I saw their email in my inbox I quickly… Continue

Added by Urban A Local SEO on June 30, 2009 at 3:30am — No Comments

Substitution Analysis of Market/Marketing Research Methods and Media

This a summary of a substitution analysis done of the market/marketing research technology with a forecast for the future.

… Continue

Added by Paul Schumann on June 28, 2009 at 9:06pm — No Comments

The Numerati

This is a well researched and written book about the application of mathematics to almost everything we do.. The author is reporting on trends in the workplace, shopping, politics, journalism, terrorism, health care, and relationships. He does not advocate nor does he attack the trends he’s reporting on. The book could have been subtitled, “We Are Numbers”. I found myself deeply disturbed by some of the trends he describes. It’s not only the invasion of privacy that concerns me, but the “wrong… Continue

Added by Paul Schumann on June 28, 2009 at 8:53pm — No Comments

BRANDS, PICTURES AND MEANINGS

It's all Greg Rowland's fault. He uses cultural theory to analyse and develop brands.

… Continue

Added by Kevin McLean on June 19, 2009 at 10:33pm — No Comments

Social Media Works… Is It Working For You?

As internet marketers may of us struggle to get a handle on how to effectively market in a social media web 2.0 world. Social media is about building relationships. It is very difficult to sell someone when you haven’t built trust through a relationship. We all get hit up by over aggressive marketers on social sites. You know, those who welcome you to a site and then start selling you something. We also get friends requests from people who have never contacted us before. With this in mind I did… Continue

Added by Urban A Local SEO on June 16, 2009 at 8:30am — No Comments

Wanted Your Stories on Good or Bad Presentations!

Hi all, I'm writing a book covering top tips for market researchers when they stand up to present. There's been a lot said about the topic of late and I think now's the time to get the message out there. The X factor competition from this year's conference is up on the web too for all to see which is great http://www.research-live.com/multimedia/video/the-research-x-factor/4000140.article And I love Ray Poynter's article in June's magazine http://www.research-live.com/features/stage-directions… Continue

Added by Dee Clayton on June 12, 2009 at 4:46pm — 1 Comment