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All Blog Posts Tagged 'research' (21)

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Sam Winstanley Harvesting Grapes

In the end, the glass of Barolo is desirable and taste’s nice, the process of growing the vines harvesting the grapes, pressing, fermenting and bottling them is a process which is taken for granted. In terms of what happens in opinion research, the last couple of blogs have really been about fermentation and bottling; its all been about warehousing data. Little has been said about getting the data in or the process which we call Harvesting. What are the Grapes? While I am pressing (excu… Continue

Added by Sam Winstanley on October 6, 2009 at 7:46pm — No Comments

SHRINIVAS DHARMADHIKARI BUILDING RESEARCH PARTNERSHIPS: THE NEED OF THE HOUR

Every spirited researcher is turf conscious when it comes to his area of specialization. Of late, Market researchers world over, have increasing number of reasons to be so thanks to its (perceived) convergence with IT business. No wonder that, I was quickly attracted to a recent piece of news item which runs something like this “Several departments conducting multiple surveys often leads to a torrent of disjointed data. To overcome that challenge an online survey system, a new software tool… Continue

Added by SHRINIVAS DHARMADHIKARI on October 1, 2009 at 8:00am — No Comments

Sam Winstanley Where is my data?

Have you ever had the uncomfortable task of assembling an expense report? You really want a number, but to get to that number you are trawling through paper receipts, bank statements, line items on phone bills and so on. All to arrive at what you deem to be the answer.. 1 number that you can call accurate. When analysing markets or business performance, analysts and researchers are faced with this kind of task all the time. Forced into a position to be able to give a certain figure for whatever… Continue

Added by Sam Winstanley on September 11, 2009 at 11:30am — No Comments

Kevin McLean Pictures, brands and meanings (part 2)


Evian3
Breaking news, we were right, they are models, not tennis players. There are many

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Added by Kevin McLean on July 1, 2009 at 2:23pm — No Comments

Paul Schumann Substitution Analysis of Market/Marketing Research Methods and Media

This a summary of a substitution analysis done of the market/marketing research technology with a forecast for the future.
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Added by Paul Schumann on June 28, 2009 at 9:06pm — No Comments

Kevin McLean BRANDS, PICTURES AND MEANINGS

It's all Greg Rowland's fault. He uses cultural theory to analyse and develop brands.

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Added by Kevin McLean on June 19, 2009 at 10:33pm — No Comments

Kevin McLean WALK ON THE WILD SIDE: ETHNOGRAPHIC RESEARCH REVEALED

AQR conf

Ethnographic research and qualitative research, what do they have in common, apart from too

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Added by Kevin McLean on June 8, 2009 at 5:07pm — No Comments

Kevin McLean In Praise of ... Qualitative Research Recruiters

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Added by Kevin McLean on May 26, 2009 at 3:11pm — No Comments

Paul Schumann It's Your Move

This is a presentation I did for the MRA a few years ago. You can find a video version here.
It's Your Move
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Added by Paul Schumann on April 16, 2009 at 7:48pm — No Comments

Asif Mirza Thu 2nd April 2009 - The Outright Study Launch Seminar

Channel 4, Gaydar, Globalpark and Hitwise present the findings of Outright 2009, the world´s biggest ever gay and lesbian consumer lifestyle survey. Outright 2009 is the comprehensive guide to the gay and lesbian community´s media habits, brand attitudes, purchasing and leisure habits. The findings will reveal: * Gaynomics - what is happening to brand loyalty and how do people shop * Crunchometer - are gay and lesbian consumers feeling the squeeze? * Consumer clicks - what people are d… Continue

Added by Asif Mirza on March 26, 2009 at 3:00pm — No Comments

Simon Kendrick Research vs Planning

I've recently written a blog post looking at the strengths and weaknesses of research, strategic planning and social media. I won't copy and paste the blog here as it is a good 1,800 words. But I'd love to hear the thoughts of researchers on the questions I raise. The post can be found here Simon Continue

Added by Simon Kendrick on February 27, 2009 at 11:21am — No Comments

Joy Liuzzo Mobile Advertising Best Practices

We just published mobile campaign best practices culled from the most successful campaigns we measured and I thought the group might be interested in it. http://www.insightexpress.com/pdfs/mobile_best_practices_brand_development.pdf Continue

Added by Joy Liuzzo on February 5, 2009 at 7:50pm — No Comments

Asif Mirza Mobile Research Conference 16th-17th February 2009

The Mobile Research Conference (MRC) will be the first industry event entirely dedicated to mobile surveys, connecting scientific research and best corporate practice. The conference is aimed at scientific and corporate researchers, business developers and executives from Market Research, Marketing, Customer Relations Management and Human Resources. Among others, the conference will provide answers to the following questions: * What are the existing application areas for mobile researc… Continue

Added by Asif Mirza on January 23, 2009 at 10:50am — No Comments

Simon Kendrick Bad research: Compromising the value of PR

Originally posted on my blog NB: The inspiration for this post is Ben Goldacre's excellent Bad Science column in the Guardian. The book came out this week (here is the A… Continue

Added by Simon Kendrick on September 2, 2008 at 11:17pm — No Comments

Kevin McLean the truth about truth and falsity

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Added by Kevin McLean on July 25, 2008 at 11:27am — No Comments

Stephen Cribbett Why Communities are more powerful than Panels

During a meeting with an Ethnographer yesterday, we were asked a very straightforward question that prompted me to write this blog and clarify the fundamental difference between research panels, and the things that Dub builds; research communities. Panels have been used for many years both online and offline. They consist of a group of pre-selected individuals that assist research companies by completing surveys and questionnaires. Panel members are ‘recruited’, meaning that they meet several c… Continue

Added by Stephen Cribbett on June 26, 2008 at 10:44am — 2 Comments

Ray Poynter New Facbook Page for Market Research

On Facebook I am the admin of several groups, the largest of which is the Big List of Market Researchers. This group was approaching 1000 members, so I sent a message to the group to say that because of Facebook rules, I will not be able to send any more messages to them. I had assumed that for many members this would be a good things, since one person had described the emails as a sort of spam. jhowever, following my message that… Continue

Added by Ray Poynter on April 20, 2008 at 9:44am — No Comments

Jon Beaumont Ogilvy's gripes with researchers

BBC Four have been running a great season of programmes about advertising which I would recommend catching if you can. One this weekend about David Ogilvy prompted me to return to his seminal 'Ogilvy on Advertising'. I would recommend it as an illuminating and amusing read. In it Ogilvy describes the qualities required to be a researcher in an ad agency. He says 'above all you must be intellectually honest'. Ogilvy worked for Gallup before setting up his ad agency. He valued research. However,… Continue

Added by Jon Beaumont on March 30, 2008 at 10:00pm — No Comments

Diego Meller Steve Jobs on market research: We don’t do it.

That’s what Steve Jobs said in an interview with Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it could be used. Here’s the excerpt… Steve Jobs Speaks Out [CNN Money] An here's the… Continue

Added by Diego Meller on March 10, 2008 at 10:30am — 2 Comments

Pablo Sánchez Kohn THE TRANSNATIONAL FAMILY INNOVATION OPPORTUNITY: CO-CREATING NEW PRODUCTS & SERVICES WITH THE LATIN AMERICAN MIGRANT WORKERS

In the Global Market Research Industry, Latin America is the fastest growing region, punching well above US1 billion (Source: ESOMAR Global Market Research 2007). Today, the number of economic migrants (approximately 190 million) would alone constitute the sixth most populous country in the world. There are currently an estimated 30 million Latin American born adults living outside their country of origin. Approximately 65% send money home on a regular basis, resulting in about 175 million sepa… Continue

Added by Pablo Sánchez Kohn on March 10, 2008 at 3:00am — No Comments

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Dub is a new breed of consu...

Dub is a new breed of consultancy that harnesses the power of online communities to deliver actionable insight,
drive innovation and fuel creativity. Unlike many other businesses we are expanding in 2009, and to help support our targeted growth we are recruiting a research-lead in the shape of a Research Manager.

Are you an experienced researcher looking for the next big step and with a hunger to drive a dynamic company
forward. Are you exce…

Sensory Clientside Insight/...

Sensory Clientside Insight/Project Manager

Position is based in Switzerland

Our client, who has an international presence and is one of the leaders in the food flavour and fragrance industry, is currently seeking at Insight/Project Manager. Most of this role will be within their Flavors Division who creates flavors used to design new innovative products or to flavour a wide variety of existing products.

The main duties of the role will be to act as a knowledge manager and adviso…

A leading management consul...

A leading management consultancy is looking for exceptional professionals to join its Health Systems division as a Knowlege Specialist. My client is looking for highly numerate professionals with a strong entrepreneurial mindset and educational background who possess at least a Masters in a statistical or bio medical area of expertise. In return, you will be rewared with a brilliant starting salary and benefits package with the path available to become a partner in the Firm. If this sounds like…

Looking for experts in Mana...

Looking for experts in Managed Care strategy to lead West Coast operations!

If you are strategist with a solid understanding of the managed care market, I’d love to speak with you!

For nearly 20 years, The Zitter Group has worked with life sciences product manufacturers, managed care organizations, and other health care organizations to develop effective payer strategies and programs by combining expertise in healthcare, marketing, and analytic techniques. TZG seeks a dynamic, high-inte…

Seeking Managed Care Market...

Seeking Managed Care Market Research Experts!

If you’re an experienced market researcher that possesses project management, account management and sales support success, I’d love to speak with you!

For nearly 20 years, The Zitter Group has worked with life sciences product manufacturers, managed care organizations, and other health care organizations to develop effective payer strategies and programs by combining expertise in healthcare, marketing, and analytic techniques. Primary offer…

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