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Curiously Persistent

Blog Action Day 2008

Blog Action Day 2008 will take place on October 15th. This is the second annual event. Last year the topic was on the environment. This year it is on poverty. To quote the organisers: Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue [...]

How do you make money from online video?

That is the multi-billion dollar question facing content owners and distributors. Both in form and execution, how can one best monetize (SIDENOTE: should I be spelling it monetise?) this brave new frontier? Evidently, there will not be one fix-all solution. Different video formats will be better suited to different models. Broadly speaking, there are three formats [...]

Ofcom Communications Market Report 2008

To my pleasant surprise, I was browsing Slideshare and found the full 407 slide deck of Ofcom’s Communications Market Report 2008. While I can’t be completely certain, it at least appears that it was Ofcom themselves that uploaded it. Bravo! Covering the Internet, telecommunications, TV and radio, the deck is the ultimate source of information for [...]

Links - 15th August 2008

Like Sister Act 2, I’m back in the habit Blog-related: Jason Calacanis on how to demo your start-up (via Techcrunch) - some great advice for presenting in general Chris Brogan has posted several great “best ofs” in the past week - here is his summary of personal branding Noah Brier ponders globalised communications and its instantaneous availability Rory Sutherland on [...]

TV networks selling out-of-home advertising space

Advertising Age reports that “in recent months, the three oldest [networks] — Walt Disney’s ABC, General Electric’s NBC Universal and CBS Corp.’s flagship operation — have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop [...]

Links - 11th August 2008

Yes, still tardy Blog-related links Rejuvenating dead brands (NY Times) -  I found the bit about repeated fake-ad exposure leading to higher false-memory rates fascinating yet unsurprising (from a research perspective) Excellent analysis on the faults with Microsoft’s Vista campaign (Wilshipley) - anyone that paints current/potential customers as stupid is asking for trouble Jeremiah Owyang on the many challenges [...]

Orange Wednesday

Orange Wednesday is a great example of a marketing initiative adding value for mutual benefit The customer gets (essentially) half-price cinema tickets The cinema gets to use up spare capacity on what was probably the quietest day of the week (the day before the new releases) The brand gets the advertising, and the associations The campaign is very popular. [...]

Links - 6th August 2008

Final catch-up link update - a few miscellaneous links to accompany the thought that we are now halfway through the working week. Miscellaneous links Best of the BBC News magazine (BBC) America’s top 20 growing and disappearing jobs (Forbes) A funny spoof of a Michael Bay Dark Knight script (Spill) The word for !$%@ is grawlix (Typography) A Family Guy voice [...]

Links - 5th August 2008

Next up on my whistle stop tour of what happened on the Internet over the last month, we have: Useful and Interesting Piclens - presents the web in 3D Real-time world statistics Graffiti creator website Fight The Bull - a tool to test your writing skills Does the world need another Indie band? (Independent) - I like the phrases used to [...]

Two great videos and the importance of distribution

The video above - Dr MIchael Wesch’s Anthropological Introduction to Youtube - has, at the point of writing, received over 112,000 views. It was uploaded just over a week ago. Not bad for a 55 minute video The author has past form. A previous video of his - the Machine is us/ing us - has over [...]
 

Latest Activity

Simon K added the blog post 'Ofcom CMR 2008 presentation' 17 Aug
Simon K replied to the discussion Tools for Online Research 11 Aug
Simon K replied to the discussion Market Research blog list 4 Aug
Simon K replied to the discussion Where next ? 2 Aug
Simon K joined the group The Future of Online Panels 2 Aug
Simon K added the blog post 'Will we ever settle on a way to measure online activity?' 18 Jun
Simon K commented on the blog post Most peopel are smarter than the average! 16 Jun
Simon K replied to the discussion Live Advertising?? 29 May

Profile

Which country are you based in?
UK
About Me:
I am a researcher in the ad/sales department at a major media owner in London. Prior to that, I worked at a research agency.
Website:
http://curiouslypersistent.wordpress.com

Simon K's Blog

Ofcom CMR 2008 presentation

For those that missed it; a very useful resource Continue

Posted on 17th August 2008 at 11:20pm — No Comments (Add)

Will we ever settle on a way to measure online activity?

I have no idea. But I've wondered aloud on some of the problems we face. My post can be found here. I am far from an expert on the subject and so feedback/comments/corrections are very much welcome

Posted on 19th June 2008 at 12:05am — No Comments (Add)

Carefully considering the incentives to research

I have written a post here where I muse over incentives. Specifically, I believe carefully chosen incentives can not only increase participation among respondents, but they offer an under-utilised opportunity for client brands to both communicate with and reward consumers. My research experience has been limited to media platforms and brands advertising on those, so I would be very interested to hea… Continue

Posted on 13th April 2008 at 6:30pm — 2 Comments (Add)

MRS Conference 2008

I've uploaded my notes and comments from the MRS Conference in far too much detail. I'd be interested to hear what others think - particularly with amendments to anything that I noted down incorrectly over the 2 days. Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation… Continue

Posted on 24th March 2008 at 12:00pm — No Comments (Add)

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Jobs!!!

We are ruby cha cha – a fre...

We are ruby cha cha – a fresh, Sydney-based market research consultancy with an accelerating reputation.... and we’re looking for industry stars. For this particular position, we’re looking for a special sort of quantitative research consultant. Those who know you best would call you passionate, organised and possessing a positive energy. You’re confident with analysing data (SPSS or similar analytical package), using Excel and understanding and conveying the story behind the numbers. You have experience or interest in brand equity measurement, segmentation, market/U&A studies and in managing the challenging logistics of large scale jobs. You also have a strong creative flair beyond your analytical skills. You love to inspire clients... .and your clients love working with you. This role would mean leading delivery on one of our key accounts. You’re interested in new ideas, and are a self-starter when it comes to development and problem solving. You are inspired by working differently with fun, interesting people. We are happy to offer a great package and benefits for the right person so you can share in ruby cha cha’s exciting journey. If this is you, please send an email with cv to iwanttowork@rubychacha.com.au www.rubychacha.com.au

We are ruby cha cha, a pass...

We are ruby cha cha, a passionate new market research agency in Sydney with a growing reputation in the industry. The role is for a senior qualitative looking for a position that showcases your talent. You will have at least 7 years experience under your belt in agency side qual and plenty of project leadership experience. You are without doubt, an enthusiastic self starter who is passionate about research, your clients and you love a challenge as much as we do. You are ruby cha cha material! If this is you, please send an email with cv to iwanttowork@rubychacha.com.au we can’t wait to meet you! check out our website for more details - www.rubychacha.com.au

AUSTRALIA CALLS FOR TALENTE...

AUSTRALIA CALLS FOR TALENTED RESEARCHERS Colmar Brunton offers you the opportunity to join a youthful and enthusiastic team of researchers in Australia. Located in six Australian states we currently have four positions available in the vibrant cities of Sydney and Melbourne. The positions are at Account Director and Account Manager level, developing and servicing our most interesting FMCG clients. We enjoy people who: Are easy – going, with a “can do” attitude Are highly motivated and self empowered. Enjoy team work. Are great communicators – in writing and in person. Are highly organised and pay attention to detail. On the market research front we want: Someone with 4+ years experience in a Market research agency. A track record of developing and managing clients and accounts, inclusive of financial/account responsibility. Ability to contribute, lead and execute at each stage of the research process. Expertise / experience in both quantitative and Qualitative methods Superior Windows PC, Microsoft Office and SPSS skills is advantageous We are an organisation that is not just about work. We support a wide range of charities and are always out to have fun at work and outside of work. Our people enjoy freedom for personal and professional development in whatever role they take on. We like to celebrate and reward success and give the freedom and support to achieve goals. Check out our website: http://www.colmarbrunton.com/ If you are interested in these positions or would like to know more about them, send your CV or email Gabrielle Carman (gabrielle.carman@cbr.com.au) We will consider visa sponsorship for applications from outside Australia.

Hasson Associates are holdi...

Hasson Associates are holding a CV Clinic on the 3rd, 4th, 10th and 11th of September. These clinic’s will take place at a Central London hotel and in order to protect confidentiality we will be booking appointments for 30min time slots from 6.00pm – 9.00pm. These clinics will include advice on what to include and what to leave out; what to write in that profile section; how much details to put in each job and how much detail is really relevant on your hobbies and interests. The clinics will be held by experienced recruiters and will be booked on a first come first served basis. So if you are interested please get in touch via our website www.hassonassociates.com or call us on 020 7297 3443.

We are looking for a experi...

We are looking for a experienced quantitaive researcher (8yrs + experience) to lead business in China. Also, looking for someone with Agri research experience with experience in agri products in Thailand/ Vietnam Nehal (Market Probe Asia Pacific. Tel +65-9640-9842)

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