Curiously Persistent
Blog Action Day 2008 will take place on October 15th.
This is the second annual event. Last year the topic was on the environment. This year it is on poverty.
To quote the organisers:
Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue [...]
That is the multi-billion dollar question facing content owners and distributors. Both in form and execution, how can one best monetize (SIDENOTE: should I be spelling it monetise?) this brave new frontier?
Evidently, there will not be one fix-all solution. Different video formats will be better suited to different models. Broadly speaking, there are three formats [...]
To my pleasant surprise, I was browsing Slideshare and found the full 407 slide deck of Ofcom’s Communications Market Report 2008. While I can’t be completely certain, it at least appears that it was Ofcom themselves that uploaded it. Bravo!
Covering the Internet, telecommunications, TV and radio, the deck is the ultimate source of information for [...]
Like Sister Act 2, I’m back in the habit
Blog-related:
Jason Calacanis on how to demo your start-up (via Techcrunch) - some great advice for presenting in general
Chris Brogan has posted several great “best ofs” in the past week - here is his summary of personal branding
Noah Brier ponders globalised communications and its instantaneous availability
Rory Sutherland on [...]
Advertising Age reports that “in recent months, the three oldest [networks] — Walt Disney’s ABC, General Electric’s NBC Universal and CBS Corp.’s flagship operation — have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop [...]
Yes, still tardy
Blog-related links
Rejuvenating dead brands (NY Times) - I found the bit about repeated fake-ad exposure leading to higher false-memory rates fascinating yet unsurprising (from a research perspective)
Excellent analysis on the faults with Microsoft’s Vista campaign (Wilshipley) - anyone that paints current/potential customers as stupid is asking for trouble
Jeremiah Owyang on the many challenges [...]
Orange Wednesday is a great example of a marketing initiative adding value for mutual benefit
The customer gets (essentially) half-price cinema tickets
The cinema gets to use up spare capacity on what was probably the quietest day of the week (the day before the new releases)
The brand gets the advertising, and the associations
The campaign is very popular. [...]
Final catch-up link update - a few miscellaneous links to accompany the thought that we are now halfway through the working week.
Miscellaneous links
Best of the BBC News magazine (BBC)
America’s top 20 growing and disappearing jobs (Forbes)
A funny spoof of a Michael Bay Dark Knight script (Spill)
The word for !$%@ is grawlix (Typography)
A Family Guy voice [...]
Next up on my whistle stop tour of what happened on the Internet over the last month, we have:
Useful and Interesting
Piclens - presents the web in 3D
Real-time world statistics
Graffiti creator website
Fight The Bull - a tool to test your writing skills
Does the world need another Indie band? (Independent) - I like the phrases used to [...]
The video above - Dr MIchael Wesch’s Anthropological Introduction to Youtube - has, at the point of writing, received over 112,000 views. It was uploaded just over a week ago. Not bad for a 55 minute video
The author has past form. A previous video of his - the Machine is us/ing us - has over [...]
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